Service marketing: to reach younger drivers, go beyond recommendations
The numbers are in—younger generations aren’t following service schedules. Here’s how to earn their business instead.
Do you know your customers’ “service share of visits”? Here’s why you should
VP of Strategy & Analytics Doug Van Sach explains how refocusing your retention strategy can potentially double your service business.
2019 Women’s Car Buying Report: key takeaways to maximize sales and service with female customers
Vehicle purchases by female buyers are on the rise—here’s how to accommodate the trend to drive sales and service.
3 ways the Netflix marketing model can benefit your dealership
Netflix has perfected the personalized experience. Here’s how you can apply three key strategies.
More trades and higher sales start with a smarter appraisal process
Find out why the appraisal process plays a pivotal role in driving profitability with pre-owned vehicles—and how to make it work for you.
The rule of 3: perfecting sales-to-service handoff
Does your team have a solid connection between sales and service? If not, you’re losing future business.
What can your store do to face the tech shortage?
Two simple steps your store can take to help draw in the next generation of Service Technicians.
Preparing Your Service Department for the Amazon Threat
How do you rise to evolving customer expectations? Shift your primary focus from sales to fixed ops.
Coupons: what to consider
Develop your coupon marketing strategy––or opt for other value-adds instead––with this helpful guide.
Customer experience transformation and your dealership
Today’s automotive customers demand a flawless experience—are you delivering?