Market smarter with a digital-first approach.
Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI). Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media channels (such as email, SMS, or social media) to initiate engagement with customers. Once you’ve […]
How new safety features mean new opportunities for dealers.
With distracted driving on the rise, now’s the ideal time to emphasize the safety technologies of your new models.
Retail Hazard Ahead: Vehicle Purchases Experiencing Some Delays
New AutoLoop analytics show that customers are holding on to their vehicles significantly longer before deciding to repurchase—learn more inside.
Insights for a competitive edge.
Know what customers expect when purchasing a vehicle – and how to draw them to your store.
Drive bookings with accurate appointment availability
Your service shop’s online scheduling tool is invaluable for streamlining the booking process for both your customers and your advisors. However, like most things in the automotive industry, “set it and forget it” doesn’t quite cut it. Not to worry: ensuring you’re getting the most from your scheduler should be easy. We’ll discuss the biggest […]
Are your service customers ready to buy?
You know how service visits affect service retention, but do you know how service visits relate to the customer buying process? According to a recent study conducted by AutoLoop, we discovered that the peak repurchase rate occurs between the fourth and eighth service visit. This valuable insight gives you an edge in your marketing strategy: […]
Loop Insight Blog – Open Rates by Weekday
Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store. In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our […]
Study: AutoLoop Book™ boosts RO numbers by 26%
There are many well-known advantages to using AutoLoop Book, such as saving an average 27 hours of monthly advisor time and making it easier for customers to schedule online. Now, with recent research conducted by AutoLoop, Book has an added advantage: we compared average RO numbers between dealers using Book and those not using Book, […]
Exclusive insight: luxury tire sales are ramping up.
Summer is here – and for luxury retailers, that means a significant increase in tire sales. Based on an analysis of over 9 million repair orders, we’ve discovered a large increase in tire demand for high-end models beginning this month. Peaking at nearly 25% of all ROs in July, this spike in tire sales goes […]
The key to retention: consistent contact.
How often do you contact your customers? Keep your campaign efforts consistent to keep them coming in.