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About Us

Unconventional ideas.

“Unconventional” has been a word used to describe AutoLoop since its inception. Over a decade later, it continues to characterize our culture.

It all begins with Steve Anderson, an entrepreneur who has been going against the grain for 30 years. In 2005, he set out to develop a new type of marketing and technology company. Steve believed that a fully-integrated dealer software system—one in which all products seamlessly communicate and automatically share data with each other—was better than disconnected, piecemeal programs.

Today, Steve’s big idea has turned into big business. Now a team of 400 and serving over 2,100 clients, AutoLoop proves that out-of-the-box thinking and innovative problem-solving is the best way to go about business—and we’re excited to grow yours.


Dealerships Served




Active Product Subscriptions


Gallons of Coffee Consumed Daily

Meet Our Team

Steve Anderson

Chief Executive Officer

In 25 years as a tech entrepreneur, Steve has successfully orchestrated the sale of 100+ million copies of software programs through companies he has built, managed and sold. His software ideologies have paved the way for AutoLoop: the most effectively integrated automotive platform available.

Alex Eckelberry

Chief Operating Officer

A Silicon Valley veteran, Alex has been in the technology field for 30+ years. He’s worked at some of the world’s largest software companies, and currently sits on the board for Malwarebytes, KnowBe4 and Runaware. Alex is also an avid writer and published author.

Matt Rodeghero

Chief Product Officer

Matt developed his business savvy and leadership abilities early on as Executive Director of a leading architecture firm. At AutoLoop, he plans, oversees, tests and delivers 20+ automotive software products to thousands of dealers across the country and around the globe.

Mike Kronenberg

Chief Technology Officer

Bringing 20+ years of technology leadership to AutoLoop, Mike strives to make our solutions the best in the business – continuously improving them for easier use and faster results. He has four patents as well as extensive experience in integrations, management and engineering.

Graham Annett

VP of Marketing

Graham brings 20+ years of award-winning marketing experience to AutoLoop. He’s authored articles for many automotive publications, and his techniques have earned many accolades, including Presstime Magazine’s “20 under 40” honor and Thomson-Reuters’ “President’s Award for Marketing Excellence.”

Patrick Kelly

VP of Client Retention, XRM

Patrick began his career in as a car salesman in Texas and later moved into management. He joined AutoLoop in 2014 with the acquisition of CAR-Research, and today focuses on client retention for XRM. With 40+ years of experience, Patrick has also become a highly sought-after motivational speaker.

Doug Van Sach

VP of Analytics

Doug’s insights have helped drive digital and multi-channel acquisition, retention, and loyalty programs across leading OEMs and dealer groups. As a customer retention thought-leader, Doug has also been a featured speaker at the NADA and authored articles for many industry publications.

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