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In today’s market, love and loyalty are hard to come by – only 36% of consumers feel a strong passion towards their vehicle brand. That’s why we built Essentials: to strategically engage your customers from initial sale through service, ultimately guiding them back for repurchase.

Our top-tier dealers net a 20:1 ROI. See what Essentials can do for you today.

Our top-tier dealers net a 20:1 ROI.
See what Essentials can do for you today.

Automated Dealership Marketing

Each phase of vehicle ownership calls for specific messaging and offers. We keep you top-of-mind with over 80 automated lifecycle marketing communications for specific event and mileage intervals—individually configured for each customer based on your DMS information and our proprietary data.

16.2 million ROs generated last year

On-Demand Campaigns

We know you’re busy. That’s why Essentials makes it easy to drive revenue on-demand: dial your dealership marketing up to an 11 with our comprehensive gallery of 3,000+ agency-caliber templates. No launch limits. No hidden fees. And the most user-friendly request and approval process on the market.

$3.7 billion generated in customer pay last year

Multi-Channel Engagement

Highly engaged customers are 6X as likely to make a vehicle purchase. But no two customers are alike—they have unique preferences, use different devices and require more personalized attention. Essentials optimizes response rates by engaging your customers through the channels they prefer: email, direct mail, voice, text and social.

Real-Time Performance Reporting

Did you know that dealers lose close to $1M per year of service spending from their current customers due to disconnected marketing programs? Essentials helps cap your spending loss and improve ROI, providing up-to-the-minute campaign performance through interactive dashboards.

Full-Service Consulting

You need more than tech support beyond the install. With Essentials, you can count on reliable, ongoing support from your own dedicated account manager. A true marketing partner, your account manager identifies opportunities for growth and works with you to develop your best strategies.


Here’s what our customers have to say…

MISC – AutoLoop Fast to React

The best part about AutoLoop is they’re fast to react to customer wants and wishes. Other companies put customer requests on a ‘back burner,’ but even when I make a crazy request, they work with it.

Chris Case, Service Director, DCH Toyota of Oxnard

XRM – Partnership

I feel extremely confident in our decision to move forward with XRM, and that we have made a great decision by committing to our partnership with you and the XRM team for the future.

Shawn Vaughan, General Manager, Toyota of Boerne

XRM – A True Partner-Vendor

XRM has been “incredibly responsive to our needs over the years by listening to our concerns about technology issues, and by customizing some of your products and reports to help us conduct our business at a much higher level. I feel that has contributed to our growth and success. We also like the fact that you are local and that your field staff are all retail folks that have had experience in dealerships. I just want to say that you guys have been there for us when we needed you, and I do appreciate that kind of attention from a true partner-vendor.”

Shawn Vaughan, General Manager, Toyota of Boerne

XRM – Most Powerful, Complete, and Fully Integrated CRM Tool

I am convinced that you will soon have the most powerful, complete, and fully integrated CRM/marketing tool in the industry for both Sales and Service. […] I can’t wait to test-drive it and use it to drive our business to new record levels of sales and profits.

Shawn Vaughan, General Manager, Toyota of Boerne

XRM – Cutting Edge Solution

XRM has “a cutting-edge mobile solution, which is going to be a big part of our sales process in the future, as we are outgrowing our facility, and we have to give our sales team a mobile solution to allow them to work efficiently.”

Shawn Vaughan, General Manager, Toyota of Boerne

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